Fendi has recently announced a major shift in its creative leadership, with Kim Jones stepping down from his role as creative director of the women's collection and couture line. Jones will continue to helm the menswear division at Dior, maintaining his esteemed position within the fashion realm. As a prominent member of the Lvmh group, Fendi holds a significant position in the industry, with estimated revenues placing it as the fourth-largest fashion brand under Lvmh's umbrella.Gone are the days of old as Fendi prepares to embrace a new chapter, marking its journey into the milestone of 100 years in 2025. While speculation swirls around the successor to Jones, all eyes are on Pierpaolo Piccioli, former creative director of Valentino, as a potential candidate to take the reins of Fendi
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Fendi is an Italian luxury fashion house established in 1925, primarily known for its high-quality leather goods, ready-to-wear clothing, accessories, and footwear. The brand gained widespread recognition for its innovative use of fur and leather, particularly through their iconic Baguette bag. Fendi is also famous for its signature FF logo, which was designed in 1965 by Karl Lagerfeld, one of the brand’s most notable creative directors. The brand embodies a blend of modernity and traditional craftsmanship, making it a prominent name in the luxury fashion industry. Fendi operates under the ownership of LVMH (Moët Hennessy Louis Vuitton), one of the world’s leading luxury goods conglomerates. The label’s collections often reflect contemporary aesthetics while maintaining a strong heritage in Italian craftsmanship and design.