The Fashion Industry's Shift Towards SustainabilityThe fashion industry is undergoing a significant transformation, grappling with its environmental and social impact. A recent report by the European Fashion Alliance (EFA) has highlighted both challenges and opportunities as the sector seeks to transition to more sustainable practices.Growing Awareness Among BrandsThe report notes that a substantial percentage of industry players have recognized the negative perception surrounding fashion. This awareness is largely fueled by social media, news reports, and various investigations into industry practices. Consumers are becoming more discerning about their purchases, leading brands to reevaluate their ethical and sustainable approaches.However, transitioning to sustainable producti
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