A significant trend in the fashion industry today is the increasing impact of social media platforms on shaping consumer preferences and trends. Rather than just focusing on traditional storefront displays, fashion brands are now looking to social media for inspiration and guidance in crafting their outward image.According to industry experts, social media plays a crucial role in not only creating but also influencing the external identities of fashion-conscious individuals. Platforms like Instagram and TikTok are becoming powerful tools for brands to connect with their target audience and showcase their latest collections in an engaging way.In a recent study conducted by a leading market research firm, it was revealed that a growing number of consumers are turning to social media fo
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