Amidst the challenges facing the luxury market, such as decreasing purchases from the Chinese market and the looming threat of new tariffs from the United States, the fashion industry is seeking innovative solutions to steer a new course.Italian fashion and luxury companies are now looking towards sustainability as a key strategy to recalibrate their businesses. Carlo Capasa, president of the Italian National Chamber of Fashion, emphasized the need for companies to accelerate towards sustainability, focusing not only on creating sustainable products but also on educating consumers about the importance of sustainability.Shifting the focus from simply reducing harmful emissions, Capasa highlighted the broader aspects of sustainability, including social responsibility, product durabilit
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