Tag: Trend Forecasting

A high-definition, realistic image representing the predicted trends for the 2024 fashion scene. This should include vivid showcases of cutting-edge clothing styles, accessories, and color schemes that are expected to dominate the forthcoming year. It should convey the innovative spirit and creativity of the unseen fashion pioneers currently shaping these trends.
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2024’s Fashion Radar: Who’s Shaping Trends Next Year?

Polly Gray
16 December 2024

The Year of Celebrity InfluenceAs 2024 approaches, the fashion world reflects on a dynamic year bursting with trends inspired by celebrities. From **the rise of tennis-inspired outfits** during the press tour of *Challengers* to the captivating **Brat aesthetic** that resonated deeply throughout the summer, this year has been nothing short of spectacular.The **Eras Tour** gained incredible traction, with fans donning outfits reminiscent of Taylor Swift's performances, while the **Coquette core** aesthetics infused with 60s vibes were vividly embodied by Sabrina Carpenter. Alongside established fashion icons like Hailey Bieber and Bella Hadid, **new trendsetters emerged**, marking a significant cultural shift.Chappell Roan, recognized for positively impacting the LGBTQI+ communit

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A high-definition, photorealistic image displaying the influence of social media on fashion trends. It portrays teenagers of different genders and descents such as Middle-Eastern, Black, and White, each on their phones. They are browsing various outfit posts on a popular social media platform. Their fashion styles mirror the outfits on their screens, showcasing current popular trends such as chunky sneakers, wide-legged trousers, and pastel color palette.
$$$FashionSocial MediaTrends

The Influence of Social Media on Fashion Trends

Parker Xu
18 November 2024

A significant trend in the fashion industry today is the increasing impact of social media platforms on shaping consumer preferences and trends. Rather than just focusing on traditional storefront displays, fashion brands are now looking to social media for inspiration and guidance in crafting their outward image.According to industry experts, social media plays a crucial role in not only creating but also influencing the external identities of fashion-conscious individuals. Platforms like Instagram and TikTok are becoming powerful tools for brands to connect with their target audience and showcase their latest collections in an engaging way.In a recent study conducted by a leading market research firm, it was revealed that a growing number of consumers are turning to social media fo

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